PERFORMANCE OVERVIEW

Your marketing, at a glance.

WEBSITE ACTIVITY

How traffic is moving

Current periodPrevious period

Daily website sessions

THE READOUT

What the numbers tell us

Next measurement priority

Verify form and lead tracking before judging campaign success by conversions.

ACQUISITION

Where visitors come from

Sessions

GOOGLE ADS

Your advertising in focus

Paid search

Daily ad clicks · Google Ads only

The $500 monthly media allocation covers Google and Meta combined. Use a full calendar month to compare spending with the monthly allocation.

CONTENT PERFORMANCE

The pages people are viewing

Google Analytics · Page views

Page	Views	Share of reported views

NOVEMBER 2026 PRIORITIES

Turn interest in Plumas into informed next steps.

Build on October’s Move In! outreach with clear program information, practical housing resources, and a closer look at what happens after someone applies.

View the current plan ↗

Data sources & reporting notes

Google Analytics property 518860879 and Google Ads account 3555650898, retrieved through Supermetrics. Select any dates from June 1, 2026 through the latest reporting date. The default is the last 30 available days. Each selection is compared with the immediately preceding period of the same length. If that comparison starts before June 1, no comparison is shown. Recent Google data may still change. Dates without rows in a successful source response show zero recorded activity; this does not confirm that tracking was active. To support custom dates consistently, website headline metrics sum the daily source values for the selected dates. These can differ slightly from a period-level total in Google Analytics. GA4 totals can differ by grouping: headline sessions, daily sessions, and channel sessions are returned separately. Channel percentages use the channel subtotal.

Organic Search sessions describe website visits from unpaid search. Search Console keyword rankings and impressions need a separate reporting connection. Meta is not included yet. A second GA4 property also receives traffic; the selected reporting property still needs final tag validation. No visitor-level or contact data is published here.

Loading reporting data…

This page displays the latest published data automatically.

SEARCH ENGINE OPTIMIZATION

How search brings people to your site.

Organic traffic from unpaid search engines · Google Analytics

ORGANIC SEARCH

Visits from unpaid search

Selected periodPrevious period

Daily organic sessions. These visits include unpaid search engines, not only Google.

ORGANIC LANDING PAGES

Where search visitors arrive

Landing page	Organic sessions	Previous period	Change

A visit from search is not a ranking position or an indexing count. Landing-page and channel totals may differ slightly in GA4.

GOOGLE SEARCH VISIBILITY

Rankings and pages on Google

Google clicks, impressions, average position, and search queries require the Search Console reporting connection. These results are not available in this dashboard yet.

Keyword and page performance

Search Console will show which queries and pages appear in Google, how often they are seen, and how many clicks they receive. A lower average position indicates a higher placement.

Indexed pages

Google’s indexing report shows pages eligible to appear in search. It is separate from performance reporting and still needs an indexing data source.

Connection pending. Missing Google results are not shown as zero.

CURRENT STRATEGY · NOVEMBER 2026

Help people see a future in Plumas.

October’s outreach showed interest in moving here and raised useful questions from residents. The next step is to explain the program clearly, share practical resources, and track how interest turns into lasting relocation.

MOVE IN! PLUMAS · OCTOBER 21 SNAPSHOT

95 submissions. A starting point for follow-through.

The supplied application snapshot recorded 95 total submissions. This is an intake count, including apparent test entries, rather than a count of approved applicants, households, or completed moves. Clint’s reviews and interviews help establish who has a workable plan for living here.

A separately dated program snapshot. These applications are not attributed to the Plumas Housing website analytics shown in this dashboard.

01 · COMMUNITY COMMUNICATION

Explain the purpose and the scale.

The initial goal is to support 10 participants who want to make Plumas their year-round home. Explain how recruitment can support local employers, businesses, and community life while recognizing the housing challenges existing residents face.

Next social handoff: include the community context prepared for Ashlee

02 · HOUSING RESOURCES

Give residents something useful to explore.

Share housing options alongside job opportunities and program information. The October 26 Zillow snapshot reported 290 for-sale listings with lots and land excluded, including 90 at $350,000 or less. Refresh the search before reusing those numbers.

Listed homes do not establish affordability, rental availability, or readiness for occupancy

03 · APPLICATION FOLLOW-UP

Measure the steps after the application.

Track reviewed applications, completed interviews, approvals, actual moves, and one-year retention as separate stages. Keep personal applicant details out of this public report. Interest is encouraging; completed relocations still need their own evidence.

Next measurement step: establish a dated, aggregate follow-up report

04 · REPORTING

Keep performance and delivery visible.

Use the refreshed website and organic-search results to identify useful pages. Restore Google Ads reporting access, verify inquiry tracking, and record publication dates and links as social content goes live.

Existing contract scope and media allocation remain the basis for delivery

THE MESSAGE TO CARRY FORWARD

Supporting our neighbors and investing in our future both matter.

Move In! is one part of a broader effort. Housing affordability, year-round work, and local business health all deserve attention. Share what the program aims to do, acknowledge what it cannot solve on its own, and report what has actually happened.

Priorities based on the October 21 application snapshot and October 26 outreach correspondence. Planned posts and follow-up measures are not reported as completed work.

View the September 2026 strategy archive

ARCHIVED PLAN · SEPTEMBER 2026

Turn preparation into purposeful traffic.

This month’s plan connects the contracted content, social, advertising, and reporting work around one goal: help people find and use Plumas Housing’s resources.

ADDITIONAL WORK TO DATE

SEO groundwork ahead of social promotion

Over the past few months, Blissbranding has been carrying out additional SEO work to prepare the website for social media traffic. The goal has been to strengthen the website’s foundation before bringing more visitors to it through social promotion.

Agency work update. Specific SEO tasks and measured impact will be documented as the work log is added.

01 · CONTENT

Make one useful housing resource the monthly focus.

Create one core content piece that answers a practical housing question, such as where to start when looking for rental options or relocation resources in Plumas County. Link readers to the relevant website resources and check program details before publication.

Contract commitment: 1 core content piece

02 · SOCIAL

Prepare Ashley for the late-September social launch.

Blissbranding will prepare Facebook and Instagram content and provide it to Ashley to publish. Setup includes adding the account to a Business Manager created in Ashley’s account. Use useful housing resources and tagged website links to connect the launch to measurable website activity.

Launch planned: end of September · Ongoing contract cadence: 4–6 posts per month

03 · ADVERTISING

Keep paid traffic relevant and spending coordinated.

Review campaign performance and search terms during monthly optimization. Focus messaging on useful housing resources, confirm landing pages match the ads, and coordinate Google and Meta spending within the combined monthly media allocation.

Contract commitment: monthly optimization · $500 combined media allocation

04 · MEASUREMENT

Connect delivery to the results it produces.

Review website traffic, social reach and engagement, ad clicks, and spend. Verify lead tracking and complete the missing reporting connections so future reports can show a fuller picture. Use the results to guide the next month’s priorities.

Contract commitment: monthly analytics report

WHAT WE WILL REVIEW

Delivery, engagement, and the next action.

Check the published content and social posts against the monthly commitments. Compare website traffic and engagement with the previous period, review which pages attract attention, and assess ad efficiency. Treat verified inquiries as an outcome measure once conversion tracking is confirmed.

This is the September plan, not a completed-work report or a guarantee of traffic growth. It does not change the contracted scope or authorize additional media spend.

DELIVERY & PROGRESS

The work behind the results.

A phased rollout: build the search and advertising foundation, then expand outreach through social.

THE FIRST 90–120 DAYS

Putting the groundwork first.

During June, July, and August, our focus was on additional search engine optimization, strengthening advertising, and establishing a website performance baseline. Facebook and Instagram posts were not published during this phase. The extra effort went into preparing the website and outreach strategy before introducing social promotion.

This foundation gives us a starting point for comparing future traffic and engagement, and for directing social visitors to useful housing resources.

JUNE–AUGUST 2026 · FOUNDATION

More preparation behind the outreach.

Time initially planned for social activity was directed toward SEO and advertising preparation. This phase prioritized search visibility, campaign strength, and a measurable baseline to inform the next stage of communication.

Social publishing deferred during this phase

SEPTEMBER 2026 · ORIGINAL LAUNCH PLAN

Content prepared by Blissbranding. Published by Ashley.

The September plan called for Blissbranding to provide Facebook and Instagram posts to Ashley and prepare Business Manager access. The launch date and setup completion still need confirmation; the original plan is retained here as a record.

Original plan retained · completion not confirmed

OCTOBER 2026 · OUTREACH MATERIALS

Making the program easier to understand.

The October application-statistics one-pager was prepared for partner discussions. Samantha’s October 26 email shared the housing flyer with Paula and the project team, together with draft social copy and a suggested response to residents’ housing concerns.

Materials prepared and flyer shared · social publication not yet verified

Workstream	Cadence / timing	Delivery plan or record	Status
Core content Blog or agreed core content asset	1 per month	Publication URL and date	Monthly reconciliation pending
Additional SEO & advertising groundwork	June–August foundation phase	Additional effort focused on SEO, advertising strength, and the website baseline	Agency-reported work
Facebook + Instagram content	4–6 per month October community messaging prepared for the next handoff	Blissbranding prepares posts; Ashley publishes. Post links and dates will document delivery.	Publication links pending
Business Manager setup	Before social launch	Add the account to a Business Manager created in Ashley’s account	Setup planned
Campaign optimization	Monthly	Change log and recommendations	Evidence pending
Analytics report Reach, clicks, and engagement	Automated monthly report	Dashboard available; monthly email delivery still to be configured	Dashboard available
Email capture integration	Included bonus setup	Mailchimp form and test submission	Verification pending

Content library

Stories that connect people to housing.

Reported publications and October outreach materials. Publication dates and monthly contract credit await confirmation.

Prepared · October 21, 2026

Move In! application-statistics one-pager

A dated overview of public interest prepared for project partners and HCD discussions. Application totals describe intake, not completed moves.

Shared with partners · October 26, 2026

Housing opportunities and community context

A housing flyer, example social post, and suggested resident response. The flyer was shared in Samantha’s email; the social post remains a draft pending publication confirmation.

Reported published · Blog

Move-in Plumas: Relocation Program — July 2026 Update

Read article ↗

Reported published · Blog

Plumas County Housing Update: July 2026 Progress

Read article ↗

Reported published · Resource

Shaping the Future of Plumas Housing

Read article ↗

Reported published · Resource

Navigating the Transition: Housing Updates and Resources

Read article ↗

Website page views appear in the overview. Search Console keyword and impression reporting will be added when its connection is complete. This publication list is maintained separately from the Google data.